It’s not raining men: a mixed-methods study investigating methods of improving male recruitment to health behaviour research

Although gender is an important determinant of health behaviour with males less likely to perform health-protective behaviours, samples in health behaviour research are heavily biased towards females. This study investigated the use of online social network, Facebook, to reach and recruit inactive males to a team-based, social, and gamified physical activity randomised controlled trial.Methodological techniques included a narrative literature...