The Effects of Nonprofit Reputation on Charitable Giving: A Survey Experiment

A nonprofit’s reputation is a crucial intangible asset that can bring significant benefits to the organization. Using a multidimensional framework, this study tested the effects of three dimensions of nonprofit reputation—financial efficiency, media visibility, accreditation status—on charitable giving behavior. The findings of this 2 × 2 × 2 full-factorial survey experiment show that each of the reputation dimensions has a significant...