Implementing online personalized social comparison nudges in a web-enabled coaching system

Volume: 43, Pages: 100691 - 100691
Published: Oct 1, 2019
Abstract
• Descriptive norm and opinion leader nudges were tested using a randomized control trial. • Opinion leader nudges have more impact than normative nudges, albeit marginally. • Students with low levels of grade importance responded positively to multiple nudges. • The same group of students who received multiple nudges also ended the course with higher...
Paper Details
Title
Implementing online personalized social comparison nudges in a web-enabled coaching system
Published Date
Oct 1, 2019
Volume
43
Pages
100691 - 100691
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