From measurement scale to sentiment scale: Examining the effect of sensory experiences on online review rating behavior
Abstract
The crucial role of sensory dimensions in customer experiences has been supported in literature. However, traditional self-reported sensory measurements have limited capacity in capturing the multi-dimensional experiences sensed by individuals and articulating the distinct effect of different sensory dimensions on actual behavior. This study is the first attempt to test the effects of positive and negative experiences involving all five senses...
Paper Details
Title
From measurement scale to sentiment scale: Examining the effect of sensory experiences on online review rating behavior
Published Date
Aug 1, 2020
Journal
Volume
79
Pages
104096 - 104096
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Notes
History