Doing What Makes You Happy: Health Message Framing for Younger and Older Adults

Background: Health-related messages, framed in terms of gains or losses, can impact decision-making differently across the adult life span. The focus of this study was on the emotional responses evoked by such framing and their relationship to perceived effectiveness, as mechanisms that may underpin how health messages impact health decisions.Methods: A web-based study using Amazon’s Mechanical Turk platform was conducted with a sample of 132...