Building social translucence in a crowdsourcing process: A case study of Miui.com
Abstract
This study aims to advance research on crowdsourcing processes by exploring practices that foster collaboration between internal employees and external users. We conduct a case study of Miui.com, a crowdsourcing platform launched by one of the world’s leading smartphone makers and also a Fortune 500 company, Xiaomi Inc. Our findings complement previous work on crowdsourcing by showing that collaboration between employees and users can be...
Paper Details
Title
Building social translucence in a crowdsourcing process: A case study of Miui.com
Published Date
Mar 1, 2020
Journal
Volume
57
Issue
2
Pages
103172 - 103172
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