Consumer switching in retail electricity markets: Is price all that matters?
Abstract
We model consumer switching in retail electricity markets in New Zealand to identify important determinants of switching and estimate willingness to pay (WTP) for six non-price attributes of electricity services, namely, call waiting time, length of fixed rate contract, renewable energy, loyalty rewards, supplier ownership, and supplier type. The results provide important insights into residential consumer switching, which inform policy and...
Paper Details
Title
Consumer switching in retail electricity markets: Is price all that matters?
Published Date
Sep 1, 2019
Journal
Volume
83
Pages
88 - 103
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