An exploration of ‘fitspiration’ content on YouTube and its impacts on consumers

Volume: 26, Issue: 6, Pages: 935 - 946
Published: Jun 13, 2019
Abstract
The ‘Fitspiration’ movement may endorse problematic body image and behaviour. This study aims to expand the understanding of ‘fitspiration’ by examining its presence on YouTube. Analysis was conducted in accordance with Tiggemann and Zaccardo and Santarossa et al. Thematic analysis of videos revealed three themes; ‘Fitness and beauty’, ‘Trust me-I’m a YouTuber’, and ‘Health for the right reasons’. Thematic analysis of comments revealed themes...
Paper Details
Title
An exploration of ‘fitspiration’ content on YouTube and its impacts on consumers
Published Date
Jun 13, 2019
Volume
26
Issue
6
Pages
935 - 946
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