The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits

Volume: 47, Pages: 115 - 128
Published: Aug 1, 2019
Abstract
Online-to-offline service platform (O2OSP) channels offer innovative means for customers to order local, daily services online (via apps) and have them delivered almost instantly offline. By comparing the business models underlying O2OSP, traditional online and offline, and platform-based e-commerce channels, this article aims to identify the short- and long-term impacts of adding an O2OSP channel on firms’ offline and total sales and profits....
Paper Details
Title
The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits
Published Date
Aug 1, 2019
Volume
47
Pages
115 - 128
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.