Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
Abstract
The article Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory, written by Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner and Justin Cohen, was originally published electronically on the publisher’s internet portal (currently...
Paper Details
Title
Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
Published Date
Jun 1, 2019
Journal
Volume
30
Issue
2
Pages
219 - 220
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Notes
History