The Easier the Better? Comparing the Readability and Engagement of Online Pro- and Anti-Vaccination Articles

Volume: 46, Issue: 5, Pages: 790 - 797
Published: Jun 19, 2019
Abstract
Online anti-vaccine articles contribute to the anti-vaccine movement, which leads to recent outbreaks of vaccine-preventable diseases. Previous studies indicate that anti-vaccine articles are easy to read and understand, which may increase their abilities to engage viewers. The present study aims to examine if readability levels are related to engagement. Using combination of terms to search for vaccine articles in Google in May 2017, this study...
Paper Details
Title
The Easier the Better? Comparing the Readability and Engagement of Online Pro- and Anti-Vaccination Articles
Published Date
Jun 19, 2019
Volume
46
Issue
5
Pages
790 - 797
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