Online Banking and Customer Satisfaction: Evidence from India
Volume: 15, Issue: 1-2, Pages: 68 - 80
Published: Mar 1, 2019
Abstract
On the basis of technology acceptance model (TAM) and decomposed theory of planned behaviour (DTPB), the present study is aimed at studying customer satisfaction in online banking in India. Data collected from 750 respondents from both public and private sector banks were used to test the mediated model using the hierarchical regression. The results supported that perceived usefulness acted as a partial mediator in the relationship between...
Paper Details
Title
Online Banking and Customer Satisfaction: Evidence from India
Published Date
Mar 1, 2019
Volume
15
Issue
1-2
Pages
68 - 80
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