Story-making as a method for business modelling
Abstract
Purpose Imagining a new business model is a creative process that requires entrepreneurs to define how a firm can create and capture value with a new activity. The literature emphasises various tools and approaches for prototyping business models. The purpose of this paper is to investigate the suitability of story-making as a means of designing new business models and to shed light on its potential for stimulating creative entrepreneurial...
Paper Details
Title
Story-making as a method for business modelling
Published Date
Jun 19, 2019
Volume
26
Issue
1
Pages
59 - 79
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Notes
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