Foreign market learning: an integrative model of its antecedents, processes and outcomes

Purpose The purpose of this paper is to offer an integrative model of foreign market learning, including different learning processes, antecedents and outcomes. Design/methodology/approach The paper makes a critical review of the relevant literature, drawing on a keywords-based search of three major databases and a range of other published work for a broader perspective on the subject. Findings The resulting integrative model shows in a number...