A values-based analysis of bifurcation bias and its impact on family firm internationalization

Recent analysis of family firm internationalization has shown that international performance can suffer when family owners or managers engage in an unwarranted, strict separation between two ‘generic categories’ of resources in their strategic decision-making. On the one hand, there are resources perceived as ‘being part of the family in the long run’, and therefore unique and worthy of nurturing. On the other hand, there are resources perceived...