Building consumer trust in the cloud: an experimental analysis of the cloud trust label approach
Abstract
The lack of transparency surrounding cloud service provision makes it difficult for consumers to make knowledge based purchasing decisions. As a result, consumer trust has become a major impediment to cloud computing adoption. Cloud Trust Labels represent a means of communicating relevant service and security information to potential customers on the cloud service provided, thereby facilitating informed decision making. This research...
Paper Details
Title
Building consumer trust in the cloud: an experimental analysis of the cloud trust label approach
Published Date
Apr 24, 2019
Journal
Volume
8
Issue
1
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