The role of Instagram in the UNESCO's creative city of gastronomy: A case study of Macau
Abstract
null null Macau has been designated as the UNESCO Creative City of Gastronomy since 2017, and the government also aims to preserve and revive the city's culture of gastronomy. In doing so, social media, especially User Generated Content such as Instagram, plays an important role. This study used quantitative content analysis on Instagram to explore the most popular cuisine. Also, semi-structured interviews were conducted to discover the opinions...
Paper Details
Title
The role of Instagram in the UNESCO's creative city of gastronomy: A case study of Macau
Published Date
Dec 1, 2019
Journal
Volume
75
Pages
257 - 268
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