Fusion of EEG response and sentiment analysis of products review to predict customer satisfaction

This paper proposes a novel multimodal framework for rating prediction of consumer products by fusing different data sources, namely physiological signals, global reviews obtained separately for the product and its brand. The reviews posted by global viewers are retrieved and processed using Natural Language Processing (NLP) technique to compute compound score considered as global rating. Also, electroencephalogram (EEG) signals of the...