CREATING COMPETITIVE ADVANTAGE IN MANAGEMENT STRATEGIES FOR RICE MILLS

This study aims to explain the ability to operate rice mills in the long run. This is a qualitative study with a case study design conducted at the Djasa Bhakti rice mill in Turen, Malang. The results of this study indicate that the rice mill environment consists of external and internal. External companies consist of consumers, competitors, suppliers, and government policies. Observation of the external environment is done to find out...