Nonlinear Effects of Dynamic Export Pricing on Export Sales: A Longitudinal Investigation
Abstract
Little is known in the literature about dynamic export pricing, and particularly how the external environment interacts with a firm’s export pricing decisions and its long-term effect on export sales. Therefore, this study develops a longitudinal framework to examine the quadratic effect of dynamic export pricing and its interaction with customer/competitive turbulence on export sales. By employing product-level longitudinal data, the authors...
Paper Details
Title
Nonlinear Effects of Dynamic Export Pricing on Export Sales: A Longitudinal Investigation
Published Date
May 30, 2019
Volume
27
Issue
3
Pages
60 - 78
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