Orientation towards social responsibility of North-West African firms

Purpose Corporate social responsibility orientation (CSRO) is considered a crucial strategy to enhance long-term competitiveness around the world, and it is starting to be a broader issue in Africa. Based on recent works addressing the CSRO–performance relationship in countries outside the African continent, this paper aims to assess CRSO in North-West Africa. Design/methodology/approach In this study a questionnaire was distributed among 122...