Big Data in Hotel Revenue Management: Exploring Cancellation Drivers to Gain Insights Into Booking Cancellation Behavior

In the hospitality industry, demand forecast accuracy is highly impacted by booking cancellations, which makes demand-management decisions difficult and risky. In attempting to minimize losses, hotels tend to implement restrictive cancellation policies and employ overbooking tactics, which, in turn, reduce the number of bookings and reduce revenue. To tackle the uncertainty arising from booking cancellations, we combined the data from eight...