How important is F&B operation in the hotel industry? Empirical evidence in the U.S. market

In full-service hotels, the increase in resource (i.e., salary in this study) of the F&B department relative to that of the rooms department had a positive effect on the rooms' operational performance indicators including ADR (average daily rate), RevPAR (revenue per available room), GOPPAR (gross operating profit per available room), and gross operating profit ratio of the rooms department. Although it did not increase the demands for rooms,...