THE EFFECT OF VISUAL SOURCES AND TIME PRESSURE ON ENVIRONMENTAL PERCEPTION AND ATTRACTIVENESS THROUGH THE ADVERTISEMENT
Abstract
The main objective of this study was to capture and analyses the role of visual resources and time pressure as they affect customer behaviour in the hospitality industry. This study examined effective reactions on booking time and type based on vacation advertisements. The research method had a 3 x2 within-subjects design with 6 experimental conditions obtained by crossing the levels of two independent variables: 1) Time pressure (i.e., exact...
Paper Details
Title
THE EFFECT OF VISUAL SOURCES AND TIME PRESSURE ON ENVIRONMENTAL PERCEPTION AND ATTRACTIVENESS THROUGH THE ADVERTISEMENT
Published Date
May 2, 2019
Journal
Volume
9
Issue
1
Pages
1 - 12
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