The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions

Volume: 30, Issue: 2, Pages: 207 - 217
Published: May 25, 2019
Abstract
Goal progress can be measured using different scales (e.g., lbs., kg, oz., inches lost in weight loss domain). Despite considerable research on perceived goal progress, little is known about the effects of measurement scales on the mental representation of goal attainment. We present three studies across various domains (e.g., monetary earnings, loyalty rewards, games) which demonstrate that, when the goal is not specific, the expression of...
Paper Details
Title
The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
Published Date
May 25, 2019
Volume
30
Issue
2
Pages
207 - 217
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