Creating new products from old ones: Consumer motivations for innovating autonomously from firms

This research provides knowledge and builds theory related to how and why consumers engage in unsolicited innovation with existing products in order to create new ones. Specifically, this research presents an in-depth qualitative exploration of the motivations consumers have for innovating with existing offerings, of their reasons for innovating autonomously from the organization(s) linked to the source material of their innovation, and of their...