Want to Stay the Market Leader in the Era of Transformative Marketing? Keep the Customers Satisfied!

Volume: 20, Issue: 3, Pages: 257 - 266
Published: Sep 1, 2019
Abstract
This study answers the question of why JAZZ (a telecom service provider) is the market leader in Pakistan since 1992. The goal is to explore that despite the evolution of technology which has disrupted many industries, many companies lost their revenues but JAZZ as market leader continuously gained market share in the last two decades. To identify that the multidimensional customer experience model of Schmitt (J Mark Manag 15(1–3):53–67. null...
Paper Details
Title
Want to Stay the Market Leader in the Era of Transformative Marketing? Keep the Customers Satisfied!
Published Date
Sep 1, 2019
Volume
20
Issue
3
Pages
257 - 266
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