Original paper
Dynamic Processes of Territorial Embeddedness in International Online Fashion Retailing
Abstract
Global retail expansion involves dynamic relations between retailers and variegated institutional, competitive, and consumer-based demands across different spatial scales. Economic geographers have framed these processes through the interrelated concepts of territorial, network, and societal embeddedness of store-based retailers, but with a neglect of online retail transnational corporations, which might enter overseas markets with minimal risk...
Paper Details
Title
Dynamic Processes of Territorial Embeddedness in International Online Fashion Retailing
Published Date
May 30, 2019
Journal
Volume
95
Issue
5
Pages
467 - 493
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Notes
History