Spreading of Alternatives Without a Perception of Choice
Abstract
Choosing something improves a person’s attitude toward it, a classic example of behavior affecting attitudes. Three studies re-examine the causal role of behavior in this “post-choice spreading of alternatives” phenomenon, demonstrating that neither the behavior of choosing nor the self-perception of having made a choice is required for it to occur. A rationalization process similar to the one that follows from actively choosing can occur...
Paper Details
Title
Spreading of Alternatives Without a Perception of Choice
Published Date
Jan 1, 2019
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