Is SMEs Able to Construct Business Strategy to Improve Its Performance Using Its Own Ability? (Study On SMEs Karawo Handicraft in City of Gorontalo, Indonesia)

The objectives of this study were to analyze and investigate the human capital resource of SMEs to achieve the expected level of performance and to see if the quality of human capital had been appropriate enough to be able to apply certain business strategy. This study also intended to see if the cost leadership strategy, differentiation strategy, as well as appropriate focus strategy to improve the performance of SMEs. This study employed a...