The Effect of a Context‐Specific Primed Goal on Goal Commitment and Team Performance

The effect of a context‐specific prime for cooperation on goal commitment and team performance were examined. In the first experiment, the participants ( n = 139) performed the Lost on the Moon simulation (Hall & Watson, 1970) individually and as a team ( n = 50). The teams were randomly assigned to a condition where they were assigned the same goal. They were then primed ( n = 23) through a photograph of cooperation or to the control...