Quantifying and Visualizing the Demand and Supply Gap from E-commerce Search Data using Topic Models

The demand generation and assortment planning are two critical components of running a retail business. Traditionally, retail companies use the historical sales data for modeling and optimization of assortment selection, and they use a marketing strategy for demand generation. However, today, most retail businesses have e-commerce sites with rapidly growing online sales. An e-commerce site typically has to maintain a large amount of digitized...