Family involvement and Spanish hotel chains’ entry modes abroad

Volume: 23, Issue: 11, Pages: 1375 - 1393
Published: May 21, 2019
Abstract
The aim of this study is to analyze the relationship between family involvement and entry mode choice by Spanish hotel chains in foreign markets. Drawing on stewardship and institutional theories, we examine how family character may moderate the effect of institutional differences on the choice of entry modes entailing different levels of resource commitment and control over international activities. Using a sample of 981 hotels established...
Paper Details
Title
Family involvement and Spanish hotel chains’ entry modes abroad
Published Date
May 21, 2019
Volume
23
Issue
11
Pages
1375 - 1393
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