Examining the consumers' preference towards adopting the mobile payment system

Volume: 9, Issue: 4, Pages: 1
Published: Dec 5, 2019
Abstract
The research examines the drivers and shared preferences of consumers towards adopting the mobile payment systems in the Indian context. A survey was conducted with 152 respondents in the Coimbatore City, State of Tamil Nadu, India. A structured questionnaire was developed using the technology acceptance model (TAM) framework constructs. The multivariate tools like factor analysis and cluster analysis were used for data analysis. The results...
Paper Details
Title
Examining the consumers' preference towards adopting the mobile payment system
Published Date
Dec 5, 2019
Volume
9
Issue
4
Pages
1
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