The complementarity of strategic orientations: A meta‐analytic synthesis and theory extension
Abstract
Research Summary A firm's strategic orientation has long been of interest in management and strategy research. In particular, entrepreneurial, market, and learning orientations have received thorough theoretical and empirical research attention. In this meta‐analysis, we compare the direct and combined performance effects of these orientations, explore their interrelatedness, and provide a theoretical foundation for complementarity between the...
Paper Details
Title
The complementarity of strategic orientations: A meta‐analytic synthesis and theory extension
Published Date
May 22, 2019
Journal
Volume
40
Issue
11
Pages
1822 - 1851
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