Gender differences in responses to thin, athletic, and hyper-muscular idealized bodies

Recent evidence suggests that the ideal female body has shifted from an ultra-thin image toward one that is both thin and toned, or muscular. Furthermore, the ideal male body may be more athletic, characterized by moderate muscularity combined with leanness, than bodybuilder-muscular. Thus, we experimentally examined women’s (n = 92) and men’s (n = 106) cognitive processing style in response to idealized body types, i.e., thin images, athletic...