Escalating internationalization decisions: intendedly rational, but only limitedly so?
Abstract
The Uppsala model is commonly considered to be the pivotal approach in internationalization process research and often praised as particularly realistic. Yet at least implicitly and partially, it is also built on the assumption of rationally proceeding decision makers. This article challenges the behavioral assumptions of the Uppsala model and examines whether bounded rationality in the form of escalation of commitment has an influence on...
Paper Details
Title
Escalating internationalization decisions: intendedly rational, but only limitedly so?
Published Date
May 4, 2019
Journal
Volume
13
Issue
2
Pages
455 - 484
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