From a-value to value-multiplication: leveraging outbound open innovation practices for unrelated diversification in the sensor industry

Open innovation, as a connection-driven innovation paradigm, provides a set of practices, stimulating collaborative and intrapreneurial actions, while facilitating the rethinking of antiquated business models and value propositions. This research contributes to the extant open innovation and technology management literature by (a) conceptualising outbound open innovation and delineating it into two sub-modes: inward and outward and (b)...