Culture and social media: the relationship between cultural values and hashtagging styles

Many social media users include #-signs before particular terms on social media – which is termed hashtagging. Recent research indicates that people tend to use the pound key for uncommon words, including ‘artistic’ words that are unlikely to serve functional purposes, and that cultural differences in hashtagging styles exist. The current study examines characteristics of hashtags and the impact of individual cultural values on hashtagging...