e-Commerce: an analysis of the factors that antecede purchase intentions in an emerging market

The objective of this study is to analyze the antecedents of purchase intention in e-commerce in an emerging market (Brazil). For this, we use new approaches in the constructs to adequately portray the characteristics of the Brazilian market. We conduct a survey with 345 e-commerce users. The results suggest that purchase intention can be influenced negatively by a lack of consumer trust and positively by website identification and website...