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A Genre-Based Analysis of Forward-Looking Statements in Corporate Social Responsibility Reports:

Published on May 8, 2019in Written Communication1.22
· DOI :10.1177/0741088319841612
Danni Yu1
Estimated H-index: 1
(Beijing Foreign Studies University),
Marina Bondi
Abstract
Corporate social responsibility (CSR) reports are becoming a widespread corporate discourse practice and are often considered corporate image-building documents. The present study examines forward-looking statements in CSR reports from a genre-based perspective, aiming to better understand the textual practices of reporting genres in a globalized context and to raise awareness about ways they are used to shape perception of corporate activity. Using a corpus of 90 CSR reports in Chinese, English, and Italian and a subcorpus annotated with the “previewing future performance” move, the study combines a focus on genre-related contextual features and rhetorical patterns of CSR reports with a corpus-based study of future markers. The analysis reveals some cross-cultural variation in the distribution of the move, while its commissive function marks a common trend. Words indicating change (miglior*/提升/improv*) are found to be frequently used for future reference in all three languages, suggesting that future dis...
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#1Marina Bondi (University of Modena and Reggio Emilia)H-Index: 7
#1Lars Thøger Christensen (CBS: Copenhagen Business School)H-Index: 21
#2Mette Morsing (CBS: Copenhagen Business School)H-Index: 18
Last.Ole Thyssen (CBS: Copenhagen Business School)H-Index: 7
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