Use of social media in Free State tourism small, medium and micro enterprises to widen business networks for competitiveness

Background: While the proliferation of social media is hailed for increasing corporate business networking and competitiveness, this claim has not been sufficiently tested in tourism small, medium and micro enterprises (SMMEs) in African emerging economies where traditional communication modes tend to dominate. Setting: This study investigates the use of social media in tourism SMMEs to widen their business networks to increase competitiveness....