Distraction by deviant sounds: disgusting and neutral words capture attention to the same extent

Several studies have argued that words evoking negative emotions, such as disgust, grab attention more than neutral words, and leave traces in memory that are more persistent. However, these conclusions are typically based on tasks requiring participants to process the semantic content of these words in a voluntarily manner. We sought to compare the involuntary attention grabbing power of disgusting and neutral words using them as rare and...