Should firms invest in social commerce? An integrative perspective
Abstract
Integrating resource-based view and opportunity–motivation–ability framework, we theorize that social commerce represents firms’ opportunity to access valuable social media resources and gain a competitive advantage. We further argue that product uncertainty and firm reputation indicate firms’ motivation and ability, respectively, to use the social media resources, affecting the extent to which the competitive advantage can be realized. An event...
Paper Details
Title
Should firms invest in social commerce? An integrative perspective
Published Date
Dec 1, 2019
Journal
Volume
56
Issue
8
Pages
103164 - 103164
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