Consumer cultural identity: a comment

Volume: 36, Issue: 5, Pages: 637 - 641
Published: Sep 9, 2019
Abstract
Purpose The purpose of this paper is to comment on the article “Consumer cultural identity: Local and global cultural identities and measurement implications” by Yuliya Strizhakova and Robin Coulter. Design/methodology/approach The commentary summarizes the main characteristics of the authors’ study, positions it in the context of globalization, and suggests additional directions for potential future research. Findings The article by Strizhakova...
Paper Details
Title
Consumer cultural identity: a comment
Published Date
Sep 9, 2019
Volume
36
Issue
5
Pages
637 - 641
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.