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Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?

Published on Apr 26, 2019
· DOI :10.5772/intechopen.86061
Abstract
  • References (118)
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References118
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Esta tesis analiza la relacion entre la gestion del conocimiento y las capacidades dinamicas, relacion poco explorada en paises en via de desarrollo. Teoricamente, las hipotesis planteadas en este estudio se asocian a partir de los principios de la Vision de la Firma basada en Recursos, la cual senala que el conocimiento es un recurso que posibilita la formulacion, la restructuracion y la implementacion de estrategias competitivas. En esta investigacion se formulan relaciones entre las dimension...
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#1Wim G. BiemansH-Index: 1
Innovation Product Development, Adoption, and Diffusion Interaction and Networks User Involvement in Product Development: a Preliminary Investigation Development of Innovations Within Networks Managerial Implications.
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#1Samuel Façanha Câmara (State University of Ceará)H-Index: 1
Last. Pablo PadilhaH-Index: 1
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The purpose of the present article is to demonstrate how understanding the rationality of the agents of innovation networks can be useful to strategically formulate their management, in light of the prisoner’s dilemma. This research was undertaken using a theoretical test that addresses the topics of network governance and management, collaboration and game theory. The results may contribute to the literature on network governance and management, more specifically to the field of innovation netw...
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#1Francisco J. Martínez-López (UGR: University of Granada)H-Index: 15
#2José M. Merigó (University of Chile)H-Index: 43
Last. Carolina Nicolás Alarcón (Universidad Santo Tomás)H-Index: 2
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Purpose The European Journal of Marketing was created in 1967. In 2017, the journal celebrates its 50th anniversary. Therefore, the purpose of this study is to present a bibliometric overview of the leading trends of the journal during this period. Design/methodology/approach This work uses the Scopus database to analyse the most productive authors, institutions and countries, as well as the most cited papers and the citing articles. The investigation uses bibliometric indicators to represent th...
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El presente articulo utiliza metodologia de redes sociales para analizar empiricamente el posible impacto positivo de la participacion en redes de intercambio de conocimiento para la implementacion de innovaciones en gestion de GRH. Los resultados indican que aquellas empresas que participan activamente en el establecimiento de relaciones de intercambio de conocimiento de GRH con otras empresas, tanto a traves de acuerdos formales-contractuales como mediante relaciones informales-colaborativas, ...
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#1David J. Teece (University of California, Berkeley)H-Index: 74
Abstract Business models, dynamic capabilities, and strategy are interdependent. The strength of a firm's dynamic capabilities help shape its proficiency at business model design. Through its effect on organization design, a business model influences the firm's dynamic capabilities and places bounds on the feasibility of particular strategies. While these relationships are understood at a theoretical level, there is a need for future empirical work to flesh out the details. In particular, studie...
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#1Joel Bonales Valencia (UMSNH: Universidad Michoacana de San Nicolás de Hidalgo)H-Index: 2
#2Eunice Paola Gallegos Ortiz (UMSNH: Universidad Michoacana de San Nicolás de Hidalgo)H-Index: 1
La competitividad y el analisis de redes son dos areas que se encuentransumamente relacionadas, puesto que representan una oportunidad de mejorarproductos, procesos o servicios; lo cual le permite a las empresas consolidarse y hacer frente a sus competidores para poder permanecer dentro de un mercado. Dentro del presente trabajo se muestra un breve estudio sobre el Analisis de Redes Sociales y la competitividad. El objetivo principal es utilizar el analisis de redes sociales como un medio para e...
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#1Eugenio Pellicer (Polytechnic University of Valencia)H-Index: 16
#2Víctor Yepes (Polytechnic University of Valencia)H-Index: 22
Last. Luis F. Alarcón (UC: Pontifical Catholic University of Chile)H-Index: 24
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Innovation can be defined as the integration of non-trivial ideas capable of generating positive changes that increase a company’s competitiveness. For construction companies, innovation is not an easy task, since their production is based on single projects built in different locations. This article summarizes the exploratory research conducted by the authors over the last decade, focused on the implementation, development and monitoring of a standardized innovation management system in a mid-s...
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