How long can this party last? What the rise and fall of OR/MS can teach us about the future of business analytics

Business analytics (BA) is an important organisational activity and research discipline. However, history has shown that information systems (IS)-related disciplines with promising futures do not always flourish as expected. The troubled history of one such discipline (i.e., operations research/management science, or OR/MS) serves as a cautionary tale for the BA community because it warns of the dangers of an unquestioning faith in the power of...