Employees’ perception of corporate social responsibility (CSR) and its effects on internal outcomes

Based on the Means-End Chain Theory, this paper tested the relationship between Employee perception of CSR and its effects on firms’ internal outcomes (Employee Performance and Employee Corporate Identification) with Employee perceived Quality of Work Life (QWL) and Employee Work Motivation patterns (Intrinsic and Extrinsic) as intermediating variables in the relationship. The paper then uses structural equation model to analyse data on 235...