Festival quality, self-connection, and bragging
Abstract
Festivals provide opportunities for experiential consumption, attracting both first-time and repeat visitors. However, current understanding of the perceptual and behavioural differences between these groups remains incomplete. This study investigates how experiential purchase quality influences experience self-connection and braggart word-of-mouth, for both first-time and repeat visitors, using a mixed-method approach. The qualitative (n = 32)...
Paper Details
Title
Festival quality, self-connection, and bragging
Published Date
May 1, 2019
Journal
Volume
76
Pages
239 - 252
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Notes
History