Products and services valuation through unsolicited information from social media

Technological advances and the Internet have changed the way consumers approach the market for assets and services. Increasingly, consumers use the opinions of others to make their decisions. Web sites have assessment indexes (ORIs, ORS), where consumers value products/services using discrete-value scales, like stars or likes. But these ways of assessing are being questioned for several reasons such as the answers’ reliability, and the opinions...